Diamonds, sapphires, rubies, emeralds – the noblest and most precious stones are selected to grace Rolex timepieces. The brand has in-house expertise and equipment enabling it to bejewel any model in its catalog. Experienced gemmologists first select gemstones of the highest quality. For this, they can rely on their own seasoned judgment as well as state-of-the-art analysis equipment. The stones are then entrusted to the gem-setters, who skillfully place each precious stone onto the watch by hand, one by one, ensuring precision to within hundredths of a millimeter. Such stringent tolerances guarantee that each stone shines with optimal brilliance and is perfectly aligned with those around it. These time-honored gestures, which may be repeated many hundreds of times, ensure that each gem-set watch produced by Rolex sparkles with exceptional intensity and reflects the standard of excellence required by the brand.